Ambilight has long been Philips TV’s signature feature and secret weapon. Buy a TV with Ambilight and chances are you’ll never buy a normal TV again.

 

In a category where loyalty is practically non-existent, this is huge.

 

Trouble is, how do you persuade someone of the benefits of a TV with lights on the back if they’ve never even heard of it?

 

Our approach? Get Ambilight out of the spec list and into the limelight. By elevating it from feature to category in its own right, as Ambilight TV.